"McDonald's is always looking for new and innovative ways to use technology to improve customer service (www.qsrweb.com)." "McDonald is expanding its use of an electronic system that lets customers pay for their orders using a cash-free keytag system originally developed for Mobil gas station (www.ecommercetimes.com). The Speedpass is a transporter that can be kept on a customers key chain." When a purchase is made, the gadget automatically sends a signal to the credit card account,so that the purchase can be included on the customer's next monthly bill. This process will allow McDonald's to move rapidly when dealing with orders and purchases.
Sunday, May 30, 2010
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