Sunday, May 30, 2010
Marketing Mix
McDonald's utilizes the marketing mix to their advantage. Their website is registered to several search engines, e.g., Google, Yahoo, AOL, and many more. They use viral marketing by using consumers eat their products to encourage others to do so as well. McDonald's also has games such as monopoly which influences consumers to play in order to receive free item or win cash money. Viral Marketing generates more people to purchase food during this time period. McDonald's also uses online ads to advertise their products. Facebook is preparing a status based updates for its user, this application will be offered to marketers such as McDonald's. Affiliate programs are in place where they can advertise their products to consumers on other companies websites. Also, McDonald's displays online ads to sell their products. In March of 2008 McDonald's displayed over 295 million online ads in just one month. (http://www.centernetworks.com/)
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Thanks for this information!! I want to that mcdonalds menu around the world is same or it varies country to country. I am very fond of McDonalds food and now I am going to Singapore for a business trip. So please suggest me I can get same menu in Singapore also?
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